FGA’s 2020 In Review
In a year where we faced hazards both inside (COVID-19) and outside (wildfires, hurricanes, and murder hornets, oh my!), with social inequities on full display, and featuring a racial justice movement that sparked action never seen before… there was an election. An election with the largest voter turnout in American history, and you were a part of it with us.
In 2020, Feel Good Action’s media initiative, Feel Good Voting, aimed at motivating young people to vote.
FOCUS
FGV used the power of social media to turn viewers into voters.
PARTNERS
We partnered with 200+ influencers to create content encouraging young people to vote.
CONTENT
Our graphics and social media team designed 400+ graphics to post across all platforms.
ACTIVATIONS
Our ads on social media inspired over 250,000 people to click and get involved.
How did we do?
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An impression is the number of times a piece of content is viewed.
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Graphics, issue-driven posts, dances, comedy videos, niche videos, challenges, testimonials
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Facebook, Instagram, TikTok, Twitter, Snapchat, Spotify, SoundCloud, dating apps, Google, YouTube, Parsec Media, DSPs
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Texts were sent through our partners at Vote Rev (formerly VoteTripling.org)
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Registrations, verifications, vote-by-mail requests, polling place locator, relational organizing
The Analyst Institute matched our activations to the voter record in all 50 states.
“Feel Good Action’s content appears to have engaged voters who were systematically different from those engaged through paid digital ads.”
— Analyst Institute
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72%
of FGA activations are women
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23
is the median age of activation
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31%
of GA activations are BIPOC (Black, Indigenous, people of color)
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39%
of FGA activations are new or re-registrations
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23–33
age range of activated users
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80%
of FGA activations VOTED
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$2.50–$25.30
range of cost per activation
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$15.03
average cost per organic swing state activation
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$23.49
average cost per paid swing state activation
Bottom line: Our posts and ads paid off.
By the time Election Day came around, we had activated 20,000+ voters!
People all over the country shared their passions about voting for racial equality, COVID-19 relief, and the belief that they could make a positive change in the world.
